Freeware programs can be downloaded used free of charge and without any time limitations. Freeware products can be used free of charge for both personal and professional (commercial use).
This license is commonly used for video games and it allows users to download and play the game for free. Basically, a product is offered Free to Play (Freemium) and the user can decide if he wants to pay the money (Premium) for additional features, services, virtual or physical goods that expand the functionality of the game. In some cases, ads may be show to the users.
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The first to use the word was Microsoft's Jay Allard, the head of platform gaming. To Microsoft it means giving gamers tools such as integrated video chat, voice messaging, downloadable arcade games and even a matchmaking service as the tools to personalise their gaming and turn their Xbox into a "new form of social entertainment", called "Xbox Live" (XBL).
Over at Activision, Kassoy disagrees: he thinks big-name games actually help smaller developers crack an increasingly tough market. "We work together with independent developers - in a lot of cases we would take a feature film property and if a particular developer had great ideas or technology then we'll approach them to gauge their interest on doing a movie-based game. That's welcomed as a good thing because they see that as a way to set themselves apart in the marketplace."
Stockton believes that while movie tie-ins can limit creative development, he's happy to let the industry's big fish chase big-name titles. "With our games you don't get the studio involvement that confines what you do," he says. "We have a lot more creative licence as a small developer than others who have to fall in with a film studio's line."
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